Creative / Copywriting

The Ruse

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The brief was to create the first ever TV advert for Specsavers' new 'Healthcall’ service. Specsavers’ Opticians can conduct eye tests at home for people who can't come in-store for reasons such as old age, dementia and disability.

Inspired by the classic tale of Rapunzel, we created this animation with Jelly London and opted for a 2D Classic Disney look.

Voiced by the wonderful Stephen Fry.

The advert won 'Video of the Day' for VOTD.

Specsavers Rapunzel Advert | Specsavers UK

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